Product Review Guidelines

At Freshnss, our goal is to provide you with the best products to suit your specific needs. That is why our team of editors and experts research, test, and review hundreds of products a year to curate recommendations you can trust. 


Why You Should Trust Us

Product recommendations from Freshnss are completely independent of external pressures. That is how we are able to keep our unbiased perspectives throughout the entire review process. Occasionally, brands or PR agencies will send us items for consideration, even under those circumstances, our beliefs and opinions remain our own. We never accept a product or payment in exchange for positive coverage or beneficial rankings in our reviews, and we’ll always disclose to you if products are provided to us at a discount or for free. That said, once we have the items, we treat them as though we bought them for ourselves or for our family, and we will only recommend them to you if we believe they are truly great.  This also means if the product sucks, we will say that too!  Because of our conflict-free process, we are able to provide straightforward pros and cons so you get the full picture to help you make the best decision. 

What We Do

Do you need a new water filter for your house, but don’t know where to begin? We have you covered! The Freshnss team of industry professionals, experts, and writers will get you the information you need to consider before making a purchase. Whether you need to know which product is best, or just a simple “how to guide”, we do the work so you don’t have to.

We recognize not one size fits all, so we when we create our reviews we like to explain which products might be best for certain circumstances. At the heart of all our content, we want to provide value to our users with the most relevant and transparent information possible. We will cut through the noise to save you time and money.

How We Do It

We recognize that nothing beats hands-on testing! Once we have a product category we choose to review, we follow a process that has been honed through years of practice and thousands of reviews.


First, to ensure the quality of information we are providing, we will seek out information from all corners of our organization to get the most relevant product set to choose from.  We begin narrowing down the top contenders based on expert feedback, personal experience, independent lab tests, product certifications, and real time data from thousands of first-hand user reviews from verified purchases.


Now the work begins! We rigorously review our short list of products based on the most relevant factors for decision making like: price, durability, maintenance requirements, customer service, warranties.  We will additionally review technical product specifications that apply that particular category like: water flow rate, construction materials, filtration effectiveness for a particular contaminant, capacity, product dimensions, and more.  


The review process can include testing the physical product, contacting the product manufacturers to request specific and accurate product information, interviewing professionals in the field for a boots on the ground perspective, and gathering real-time verified reviews.  Please note, we may not personally test every product ourselves, however, when we do, we will indicate this within our review.


The last step is to consolidate all the results from our information gathering stage to rank the products according to the results. We will share all of our information with you in our final reviews published on and on YouTube. We will not hide or conceal any information, just the unvarnished truth from our research!   


This process is a continuous feedback loop as the market is constantly changing, new products are introduced, and we incorporate new feedback and data.  Therefore, we are constantly updating and modifying our results based on the most up-to-date information we have.       

Review Board and Fact Checking

Freshnss has reviewed thousands of products over the years and brings all of our resources and experience to the table so you get the most trustworthy reviews. 

Our team of seasoned industry experts and editors fact check our content to make sure we are providing the most accurate and up-to-date information on the products we recommend.   

For our technical product content, a member of our expert water review board review content to ensure sure what we are writing about is accurate, safe, and useful. 

Freshness writers will also only use sources from trusted data providers like independent peer studies, industry trade journals, government agencies, and academic institutions when collecting supporting details for all of our articles. 

Our sole mission is to help you make an informed buying decision so you don’t get buyer’s remorse or purchase a product that doesn’t meet your expectations. We work hard to curate everything for you in a straightforward manner so you can see why each product has earned our approval. 

How We Make Money

Freshnss is reader supported and we may receive an affiliate commission for the products we recommend. This does not increase the price to you as the buyer, and we only will get a commission if you click through to the merchant’s website and make a purchase. We do not receive payments from merchants for recommending their product, or for proving a positive review or preferential ranking for their product. We only recommend merchants that are trustworthy and have demonstrated great product offerings and solid customer support. Read more on our Affiliate Disclaimer

What Our Star Ratings Mean

The star ratings we use are intended to provide a quick summary of a product’s review findings in an easily-digestible visual. 

They are not comprehensive and are based on factors that are most applicable to any given product like: price, performance, maintenance, durability, consumer reviews, and personal experiences.  You should consider it a composite of the most important factors based on our subjective and objective review findings.   

Star reviews are also relative to the product’s competitors.  Meaning if a product has a 4 star rating and its competitor has a 5 star rating, it should not be broadly compared against all products, but that we believe the relevant competitor’s product has a higher composite score.    

Content Policy and Disclaimer

Freshnss aims to provide unique, original, and unbiased content.   All content posted on is provided for informational purposes only and does not constitute professional advice. While we make our best effort, we cannot guarantee the accuracy of all the information on at all times.  For more information please read our terms of use and privacy policy.

All contributions to freshnss must be properly attributed and abide by all applicable laws and standards, Including United States Copyright Law, Fair Use Doctrine, and FTC Guidelines and Disclosures

Have Any Questions?

We love to hear from our readers!  If you have any feedback or questions, drop us a comment on our contact page

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